Sales Circle
June 2026 · BYSS Bootcamp
Reporting window
June 1–14 · 113 leads
Weekly Report
Week 1 → Week 2 movement
What improved this week
  • Lead volume50 → 62 +24%
  • Cost per lead₹409 → ₹379 −7%
  • Lost rate36% → 23% −13 pts
  • Creative efficiencyMixed → 100% video
  • Qualified or better14 → 18 +4
Where we can improve from here
  • Quality rate at 27%Lift the qualification ratio, not just volume.
  • Creative concentrationTest new creatives and double down on the winning video angles.
  • Budget fit68% of leads sit at ₹10–25k budget — push toward higher-budget, revenue-driven companies for better-fit leads.
2
Interested · 1:1
14
Qualified in pipeline
~3
wins expected

In Week 2 we have 2 Interested (1:1) leads and 14 Qualified moving through the pipeline. Based on this cohort, we're expecting around 3 wins from this week's leads as the calls and follow-ups close out.

Leads generated8–14 Jun
62
CRM · instant form
Ad spend7 days
₹23,507
daily avg ₹3,358
Cost per leadspend ÷ leads
₹379
qualified-or-better ≈ ₹1,306
Lead status
Where this week's leads sit in the CRM. Unworked leads stay in Prospect.
total 62
VIDEOworkhorse
99
leads
₹362
cost / lead
23
qualified
23%
qual rate
STATICphasing out
14
leads
₹584
cost / lead
3
qualified
21%
qual rate
Qualified leads by creative
Which creative produced the most qualified leads, 1–14 June.
1–14 Jun · 26 qualified
Video Ad 3 is the top performer — 12 of 26 qualified leads (46%), from 54 leads served.
Video wins on every axis. It's ~38% cheaper per lead (₹362 vs ₹584), carries 89% of qualified volume, and qualifies at a similar rate (~23% vs ~21%) — so its cost per qualified lead (~₹1,557) also beats static (~₹2,724). By week two the account had moved almost entirely to video; static is now the expensive, low-volume tail.